In design, there’s a timeless rule: the power of three. Grouping elements in threes naturally feels more balanced, more intentional, and more visually appealing than even numbers ever could. At Niche&Co., we carry that idea into every detail — from how we style a shelf to how we think about the sensory experience of a home.

Three Sensory Impressions: Look, Smell, Sound

When someone enters your space, they instantly take in three things: what they see, what they smell, and what they hear. These are the first layers of impression — the design elements that speak before words do.

• Looks: Statement furniture, curated art, and thoughtful accents draw the eye.

• Smell: Fragrance creates mood, memory, and warmth — instantly making a house feel like home.

• Sound: Music adds energy or calm, pulling the atmosphere together.

When balanced, these three elements create harmony — a home that feels both welcoming and unforgettable.

Three is More Than a Number

Whether it’s three candles styled on a tray, three art pieces grouped on a wall, or three sensory priorities layered together, the principle of three helps anchor design. It adds rhythm, interest, and cohesion in a way that feels both natural and intentional.

Inspired by the Rule of Three

At Niche&Co., our philosophy is rooted in this timeless design principle. We believe that when you combine visual beauty, inviting fragrance, and atmospheric sound, you create not just a decorated house — but a sanctuary that tells your story and inspires every day.

Visit our Castle Rock boutique or shop online, and let us help you bring the power of three into your home.

Shop the Look 

Bring the “Power of Three” into your own home with these curated favorites from Niche&Co.:

• Thymes Frasier Fir Candle – fill your space with the iconic fragrance of the season.

• Eric & Eloise Wall Art Collection – whimsical, timeless pieces that add instant character.

• Jellycat Collection – playful accents that charm kids and adults alike.

• Loloi Pillow & Throws – the perfect anchor piece for layering accents.